Another example of 'Navajo' to sell product

Photo credit: Navajovelvet.com website

Here is another example of how the non-Navajo/ non-Indigenous public is using the name 'Navajo' to sell their products. This company is not affiliated with the Navajo Nation tribe.

Below is their description of their business/ history:

How the story goes:

The original skirt was a gift to Sherry Lou while visiting a Navajo grandmother in Arizona. That skirt became the unique pattern and inspiration for the entire line of Navajo Velvets. Returning to her home in the rugged mountains of Southwest Oregon’s Illinois Valley, she replicated that original Navajo Skirt. Using her treadle sewing machine, Sherry Lou began satisfying the requests of friends and neighbors. Now after so many years later, several sewing machines worn out through more than 10,000 garments made, she still brings joy to the eyes and hearts of an ever growing clientele.

Each year Sherry Lou travels to Los Angeles and selects the fabric for each Navajo Velvet garment. She personally does the dying, design and cutting of each garment. Supervising each step in the process if not doing it herself, she demonstrates her love for the quality of each and every piece. Which by the way, must meet the expectations of her extremely critical eye, or it is not finished.

Everywhere, including the upscale stores and boutiques of Santa Fe, Vale and Aspen, the smart design and superb quality of Navajo Velvets continue to strike a heart felt chord in outdoor women throughout the West.

Navajo Velvet always draws the admiring eye and invites a loving caress.

We know you will enjoy the stylish comfort, freedom, and acceptance for every occasion... 

with Navajo Velvet!

Its interesting how they use the words 'Navajo grandmother' to try to gain acquaintance...... its deceptive as the statement asks us to assume that it is her 'Navajo grandmother,' which I highly doubt there is any Navajo heritage. If the such marketing tactics are too general than that leaves the viewer with many assumptions of authenticity. 

If you want to buy genuine-made Indigenous, Navajo garments, buy directly from the maker, that is if you believe in the term "authentic Navajo made."